Commercial Contracting Specialists

Every contract handled right — the first time.

JMA Advisors provides early and growth stage tech companies full-cycle contract support — drafting, review, negotiation, and lifecycle management — led by an attorney and general counsel with 20+ years in the room where deals get done.

★★★★★ "The steady hand every startup needs." — Aaron Bush, CEO, The Good Contractors List ★★★★★ "Outstanding professionalism and responsiveness." — Amanda Phillips, General Counsel & EVP of Compliance, ACES Quality Management ★★★★★ "A keen ability to simplify complex legal issues." — Cristina Martinez, Founder, CMdA Consulting ★★★★★ "Critical to mitigating business and legal risks." — Adam C., Finance and Operations Leader ★★★★★ "The steady hand every startup needs." — Aaron Bush, CEO, The Good Contractors List ★★★★★ "Outstanding professionalism and responsiveness." — Amanda Phillips, General Counsel & EVP of Compliance, ACES Quality Management ★★★★★ "A keen ability to simplify complex legal issues." — Cristina Martinez, Founder, CMdA Consulting ★★★★★ "Critical to mitigating business and legal risks." — Adam C., Finance and Operations Leader

The Contract Lifecycle

Four phases. One continuous engagement.

From the first draft to the last renewal, we stay attached to the deal — not just the document.

§ 1.0

Contract Drafting

Clear, customized agreements built for your business — from NDAs to vendor agreements and MSAs — structured from the outset to reduce risk and move deals forward.

NDAsMSAsVendor AgreementsConsulting AgreementsData Processing SchedulesTemplates
§ 2.0

Contract Review

Thorough review to surface legal, financial, and operational risks — paired with practical, business-focused revisions that actually align with your goals, not just flags in the margin.

Risk AssessmentRedlinesPlain-Language Summaries
§ 3.0

Contract Negotiation

Active support at the table — proposing language, advising on positions, and helping you reach favorable terms faster. Behind-the-scenes guidance or direct redlining, integrated with your team.

RedliningPosition StrategyCounterparty Comms
§ 4.0

Contract Management

Full lifecycle management from execution through renewal — obligations tracked, deadlines met, and your team well ahead of every expiration and renewal.

Obligation TrackingRenewalsReporting

Need something more than contract support? We also provide outsourced general counsel services, and can step in to lead the entire
legal function of your business.

Why Choose Us

Deal-oriented, not just document-oriented.

Big Law and the major consulting firms charge astronomical rates and often allocate your work to junior associates. Our staff averages a decade of experience — senior-level professionals, with rates that startups can afford.

01

Quality

Led by an attorney and former general counsel with 20+ years drafting, negotiating, and managing contracts — the kind of experience you'd expect to pay Big Law rates for.

02

Flexibility

Scale support up or down as your needs shift, month to month. Or, if you prefer to pay hourly instead, that's cool too.

03

Affordability

A fraction of the cost of a full-time hire or an outside firm's rates, without cutting corners.

04

Efficiency

We help keep your legal and ops teams lean, fast, and unencumbered.

05

Focus

We live and breathe contracts every day. (Well, not literally, but you get it.) Need more? We can quarterback your entire legal function if that's what you need.

Pricing

Plans built around effort, not headcount.

Choose contract management, commercial contracting, or both — with a dedicated team behind every plan.

The Tidy-Up
$1,250/mo
Up to 20 hrs/month · Contract Management Only
  • Dedicated team
  • Data migration
  • Lifecycle management
  • Compliance tracking
  • Reporting & e-signature
  • Drafting & negotiation
Get Started
Just the Redlines
$3,000/mo
Up to 10 hrs/month · Commercial Contracting Only
  • Contract drafting
  • Contract negotiation
  • Client/vendor correspondence
  • Lifecycle management
  • Compliance tracking
Get Started
RECOMMENDED
Cross Every T
$4,000/mo
Up to 20+10 hrs/month · Commercial Contracting + Management
  • Everything in The Tidy-Up
  • Contract drafting
  • Contract negotiation
  • Client/vendor correspondence
Get Started
Dot Every I
$5,000/mo
Up to 40+10 hrs/month · Commercial Contracting + Management
  • Everything in Cross Every T
  • Expanded monthly hours
Get Started

* Contract drafting and negotiation performed by licensed attorneys.

Prefer not to commit to a monthly plan? We're happy to work on an hourly basis instead, with no minimum commitment required.

Testimonials

What clients say after the deal closes.

Working with Jeff and his team gave us complete confidence in our contracts and compliance. He's the steady hand every startup needs.

Aaron BushCEO, The Good Contractors List

Jeff's professionalism and responsiveness are outstanding. He's the contracting and legal partner every company wishes they had.

Cristina MartinezFounder, CMdA Consulting

Jeff and his team have a keen ability to simplify complex legal issues. Their insight has contributed greatly to our growth and would be an invaluable asset to any organization.

Amanda PhillipsGeneral Counsel & EVP of Compliance, ACES

I've worked with Jeff for many years. His contracting expertise has proven critical to mitigating business and legal risks across a variety of transactions.

Adam C.Finance and Operations Leader

I've worked with many attorneys, but Jeff's contracting skills and understanding of legal and business matters sets him apart.

Alessandro FardCEO, Create Ape

Responsive, sharp, and always ahead of the issues. Jeff is the outside general counsel every startup wishes they had on speed dial.

Shane StephensCEO, AMP Street

FAQ

Questions worth asking before you sign.

What services do you offer?+
First and foremost, contract drafting and negotiation — that's where we spend most of our time and where we add the most value. We also handle the record-keeping, compliance support, and management that comes after the deal closes. If you need more, just let us know. We can step in as your outsourced general counsel and lead the entire legal function of your business.
How can I get started?+
Easy — fill out the contact form or grab time on our calendar. No lengthy intake process, just a brief chat to determine what you need and how we can help.
What is your pricing?+
We've got four plans to choose from, or if commitment isn't your thing, we do hourly too. Either way, no surprise invoices — just reach out and we'll walk you through what makes sense for you.
Do you offer ongoing support?+
Absolutely — we're not the type to draft a contract and disappear into the void. Every plan comes with a dedicated team that actually answers when you reach out, questions and all.

About Us

Meet Jeff, Principal of JMA Advisors

Jeff Apfel, Founder of JMA Advisors

Jeff Apfel — Founder, JMA Advisors

With over two decades of experience as a corporate attorney, Jeff has built his career on delivering practical, business-focused legal counsel to companies of all sizes and stages.

JMA Advisors is built on that foundation — combining deep expertise with a hands-on, solutions-oriented approach. We work with growing companies to draft, review, negotiate, and manage contracts efficiently, without the overhead of traditional law firms.

Our goal is simple: provide high-quality legal support that is accessible, responsive, and practical.

  • General Counsel for leading tech firms
  • Built and scaled legal & compliance teams
  • Lawyer » Leader » Problem Solver

Get in Touch

Focus on growing your business. We'll handle the paper.

Tell us where your contracts stand today, and we'll come back with a plan.